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Brtat

brtat.com

An intuitive website builder for small and medium businesses, starting from thousands of templates.

The problem

Small business owners need a website in an afternoon, not a discovery phase. Existing builders are powerful in a way that reads as complexity, and they price small shops out. Most abandoned before publishing.

What we built

We built an editor that hides the machinery: one column of decisions, templates that are genuinely designed rather than recoloured, and no upsell wall before a site is live. Templates ship as structured data, so a design change is a content change. Publishing produces static output with an edge cache, which keeps hosting cheap enough to give away.

What we learned

Both products shipped with a smaller feature set than originally scoped, which is the point. We cut scope until the team could ship it properly, then spent the next year on the reliability and the edges that users actually hit. That trade is the same one we push every client toward.

The engineering teams that built Brtat still maintain it. We do not hand products over to a support tier after launch, because the people who understand a decision are the people who made it.

Also delivered

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Let's build together

Tell us what you are building. We will tell you honestly whether we are the right team for it.

Send a paragraph about the problem. You will get a reply from an engineer, not a form letter, within one business day. If we are not the right fit, we will usually know someone who is.

Start the conversationReplies within one business day

What happens next

  1. 1 We reply with initial questions, a rough range and whether we are the right fit.
  2. 2 A call or a workshop with the engineers who would actually do the work.
  3. 3 A paid discovery phase produces a written scope and a number we can stand behind.